The user needs to get an overview of what pricing plans are offered and how they differ.
Pricing tables are used as a way to illustrate how features of a product differ as the price changes.
Display the different version of a product in a table aligning price and features for comparison.
A list of the most frequently asked questions (FAQ) regarding the product is often listed directly below the pricing table. These often address issues that potential customers typically worry about: how does the free plan work, is there a money-back-guarantee, how will I be billed, etc.
It is a very common part of Application Service Providers (ASPs) marketing websites. In the most cases, these only have one major product to offer, but offers this product in different variants (plans). On these kind of websites, the price is most often based on a monthly/quarterly/yearly subscription plan.
When you create your pricing table, it is good to consider the following points:
Converting interested visitors into paying customers is your biggest aim. Use pricing tables to illustrate what your product is capable of in full bloom and at the same time to lure them in.
This and others patterns are available and ready to use in this massive Wireframe Bundle. Suitable for a wide variety of projects: Website and landing pages, Ecommerce, Dashboard, Flowchart and iOS.