Fat Footer

Problem summary

Users need a mechanism that will enable them to quickly access specific sections of a site or application bypassing the navigational structure.


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End a page by providing relevant links to other sections of your site.

Add the same footer on all pages of a website – with the same layout in the footer on all pages. Typically, these things are included in fat footer designs:

  • About us link: Link to your “about us” section, which then includes basic information about your company.
  • Terms of service: If you provide a service or a product, placing a link to it in the footer is a standard location, why users anticipate it being there.
  • Privacy policy: As with the terms of service, users expect to always be able to find privacy policies in the footer of a website.
  • Site map: Provide quick links the most important pages of your website.
  • Contact us link: Make sure your users have a way to get in hold of you. If you have a “Contact us” page, users expect to find a link to it in the footer. This is also a critical point in building the trustworthiness of your site as it is displaying your physical address.
  • Address and phone number: Show that you are real. If you have a physical business, offer phone support, or have a reason for people to mail you things, putting that information in the footer is an anticipated and appropriate location.
  • Social links: Link to any social presences you might have on Facebook, Twitter, Pinterest, Instagram, and the likes.


Keep visitors on your site for longer: end one experience by starting a new one. Provide easy and natural ways for users to continue their journey. By adding a shortcut to the most frequently used pages and functions, the path can be shortened and confusion can be decreased.

The hierarchical structure of a website can at times impede the path to specific page or function of a website. By adding a shortcut to the most frequently used pages and functions, the path can be shortened: the number of clicks can be lessened and the confusion decreased.


Do you need to use this pattern in your project?

This  and others patterns are available and ready to use in this massive Wireframe Bundle. Suitable for a wide variety of projects: Website and landing pages, Ecommerce, Dashboard, Flowchart and iOS.

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